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Like all other enterprises, publishing is a business. It’s ruled by the same expectations that other business receive on a daily basis.
As with many other industries, publishing has experienced profound and unsettling changes in the wake of the digital revolution.
The first question you should be asking yourself is what actually is the concept of branding in publishing mean?
The publishing industry is never predictable and always in a state of change. Educational publishing is undergoing
Publishing has entered an age where instant culture has become the dominate theme. It is all about content being readily